01727 422572 Cart

Research shows that women in particular underestimate their abilities and performance whereas men are likely to overestimate both.  Their performances do not differ in quality. Confidence is key in terms of promotion and doing well within a career and is an area I love to work with teams and individuals on.

I’ve worked with a number of large organisations in the role of consultant, trainer, coach and mentor supporting them with bespoke training programmes as well as one-to-one coaching centred on areas such as; confidence to apply for promotion, performance anxiety, public speaking, leadership, change, embedding a coaching culture, communicating effectively, managing negative interpersonal relationships and powerful goal setting to improve performance and productivity.

People I’ve worked with say nice things about how they feel and the positive results they get after we’ve worked together, (which makes me so happy to get to do the work I do).  I am very much a performance and results oriented coach and use my past business and corporate experience to work closely with a large variety of well known companies such as Emirates, Rolls Royce, EMAP, Royal Mail and Network Rail.

Over the many years I’ve worked as an independent coach I either work alone or as part of a larger team, my work enables me to work alongside all members of the corporate sector, managers, senior managers, team members, directors and up to CEO level.  Goals are set and results are measured against the performance requirements of the organisation.

I like to explore and understand the dynamics, processes and culture of an organisation and during our contracting process will uses traditional coaching methods and skills, psychological tools and Neuro Linguistic Programming to help my clients reach their goals.

In addition to more than 24 years of business experience, I am university educated, have Psychology, Teaching and coaching qualifications, (ICF and Coaching Academy) am a mentor, hold BTEC & City and Guilds assessment qualifications; am a master NLP practitioner, a Coaching Supervisor and I hold the CPD Standards Office prestigious accredited coach status.

As well as being a freelance trainer, for many years I have been working as a trainer in association with The Coaching Academy as part of their main training team, it’s work that I absolutely love and have been privileged to be allowed to create and deliver a substantial percentage of their PPD coaching qualification course. Working as part of a team, I also get to deliver high quality, entertaining, weekly, information based coaching and training to large audiences.


Mental illness is a coping mechanism

by Pam Lidford on 10 Feb

Follow us


people like us

like us too